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About

About me

Agency, in-house, publisher: I have done SEO from all three sides of the table. That is what shapes the way I work today.

Tom Lionne, independent SEO consultant
In a nutshell

I have been doing SEO for 8 years, and I practise it on my own websites.

I started in 2018 at Eskimoz, a Paris SEO agency, where I learned the trade on dozens of very different clients: e-commerce, media, service businesses, local shops. Audits, keyword strategy, link building, monthly reporting: the full foundation.

I then moved in-house, as a web analyst at Groupe SeLoger, to measure what SEO, paid search, CRM and even TV campaigns really bring in. Then another agency assignment, at Primelis.

Alongside that, since 2018, I have been publishing my own websites: dozens of sites on a wide range of topics, which I grow and monetise. Every method I recommend to you, I applied to my own sites first, with my own money and my own traffic.

Talk about your site

8 years of organic search
3 perspectives agency, in-house, publisher
Dozens of sites published and monetised in-house
Career

Where I come from.

Five steps, one thread: understanding why a site gains visitors, and proving it with the numbers.

  1. 2018 to today

    Website publisher

    Self-employed

    I create, grow and monetise my own portfolio of websites, on a wide range of topics. It is my permanent testing ground: an idea about structure, content or internal linking goes through my own sites before it reaches a client. It is also where I learned monetisation, hosting and running a portfolio day to day.

  2. 2023

    SEO consultant

    Primelis, Paris

    An agency assignment, within a team used to large accounts. A chance to test my method against other ways of working and keep a foot in the practices of large websites.

  3. 2021 to 2022

    Web analyst

    Groupe SeLoger, Paris

    In-house, on one of the largest real estate websites in France. I tracked the performance of every acquisition channel, SEO, paid search and CRM, as well as TV campaigns, and analysed the effect of optimisations before and after they went live. That is where I got into the habit of measuring everything: an SEO recommendation is worth what it brings in.

  4. 2019 to 2020

    Freelance SEO consultant

    Chiang Mai, Thailand

    A year as a digital nomad in Southeast Asia, with my first direct clients: SEO audits, long-term support, reporting. Proof that good follow-up comes down to method and clear communication, not distance.

  5. 2018 to 2021

    SEO consultant

    Eskimoz, Boulogne-Billancourt

    My beginnings, at one of the best-known SEO agencies in France. I supported several clients on their search strategy: semantic audits to find high-potential keywords, competitor audits, technical on-site and off-site audits with a short, medium and long-term action plan, then rolling out the recommendations, monthly reporting and link building.

What it means for you

Three perspectives on one website.

Each step of my career left me with a reflex. Together, they make for complete support, from diagnosis to measured results.

01

The agency: method

Structured audits, a prioritised action plan and regular follow-up. You always know what is being done, why, and what comes next.

02

In-house: measurement

Every action is tied to a metric: rankings, traffic, conversions. We look at the numbers together and keep what pays off.

03

The publisher: the field

I publish, build links and monetise on my own websites all year round. My advice comes from what I see working right now, on real websites.

Expertise

What you can count on.

Organic search in all its aspects, from the page's code to the links that point to it.

Technical audit

Crawling, indexing, speed, architecture: what stops Google from reading your site properly, ranked by impact.

Keyword strategy

The queries your customers search for, the pages to create to answer them and the order to tackle them in.

Link building

Links chosen on websites that make sense for your topic, at the right pace and the right price.

Data analysis

Search Console, analytics, rank tracking: readable dashboards and the decisions that follow from them.

Content and internal linking

Pages written for your readers and for Google, linked together so authority flows through the site.

Content websites

Creating, growing and monetising a content website, with the experience of a whole portfolio.

How I work

You talk to the person who does the work.

Nobody stands between us: I run the audit, write the recommendations, answer your questions and track the results. One point of contact, from the first call to the last report.

I look at what is achievable for your site, in your industry and with your resources, and I tell you straight. If SEO is your priority right now, we build a roadmap you can keep to. If something else is more urgent, I tell you that too.

I share part of what I learn on the blog, in free tools and in my reviews of the tools I use every day.

Tell me about your project