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Tool reviews

Tool reviews: SEO and AI tools, tested and priced

What the tools everyone recommends are really worth. Each review says who the tool is for, what it costs and what to know before you subscribe.

SEO tools

Keyword research, competitor analysis, audits: the everyday software of search optimisation.

DataForSEO

4.4 / 5

The SEO data source to choose for automating and building: SERPs, volumes, backlinks and AI visibility at rock-bottom prices, with no subscription, and available in plain English in Claude or ChatGPT through the MCP server.

Pay as you go, no subscription: balance from $50 that never expires, Google SERP from $0.0006, volumes for 1,000 keywords for $0.06, $1 of free credit

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RankerFox

3.8 / 5

Dozens of premium SEO tools, including Semrush and Ahrefs, for €14.99 a month: the best value for occasional needs or a small budget, as long as you accept the limits of a shared account.

€9.99 to €14.99 a month, 7-day trial for €1

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Ranxplorer

4.6 / 5

The reference SEO tool for the French market: data taken from Google in France, a clean interface, paid search and backlinks on top, and the API and MCP server included in every plan.

From €32 to €399 a month excluding VAT, 7-day free trial

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Alli AI

4.2 / 5

The platform to choose for applying on-page SEO to thousands of pages and dozens of sites without depending on the CMS, with pre-rendering that makes your pages readable by ChatGPT, Claude and Perplexity.

10-day free trial, Business from $249 a month billed yearly ($299 month to month) for 5 sites, Agency from $499 a month billed yearly, Enterprise on quote

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Semrush

4.6 / 5

The reference suite for deciding on data: choosing topics, analysing competitors, auditing, tracking rankings and now AI visibility, on a database of nearly 29 billion keywords.

From $139 a month, $117.33 a month billed yearly

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Surfer

4.5 / 5

The tool to choose for writing content that ranks: an editor that scores every article in real time, a topical map, an audit of published pages and tracking of your brand in ChatGPT, Gemini and the AI Overviews.

Discovery from $49 a month billed yearly ($59 month to month), Standard $99, Pro $182, Peace of Mind $299 a month billed yearly

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BabyLoveGrowth

4.3 / 5

The SEO agent to choose when you want SEO to run without a team: articles published automatically, backlinks inside real articles, and visibility tracking in ChatGPT, Claude and Gemini.

3-day free trial, Grow $99 a month and Scale $399 a month on monthly billing (US), up to 40% off yearly

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SEOSpace

4.3 / 5

The SEO tool to install first on a Squarespace site: it tells you what to fix, page by page, right inside the editor, and tracks your visibility in ChatGPT and other AI search engines.

Free plan (50 pages), Starter $18.99 a month or $151.92 a year, Pro $49.99 a month, Expert $129.99 a month, Reseller on request, 7-day trial

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Link building platforms

Buying or selling sponsored posts and links: catalogues, prices and site quality.

Publisuites

4.3 / 5

A safe choice to monetize a blog with sponsored posts: your own prices, orders accepted one by one, niche edits on existing articles and payouts from €5, with an international catalogue for advertisers.

Free sign-up, links from €10, publisher payouts from €5

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LemmiLink

4.3 / 5

One of the most complete link building platforms on the French market: a very wide marketplace, links in pages that already rank, fixed-price themed packs and a fully managed option, with low, displayed prices and a website in English.

Free sign-up, guest posts from €6.60 excl. VAT, packs from €8 per link

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AccessLink

4.5 / 5

The cheapest link platform for volume: articles from €4, delivered within the hour on a network it controls, in five languages, with an unlimited indexing guarantee and a loyalty programme that brings prices down even further.

Free sign-up, first article for €2, links from €4 excl. VAT

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Linkuma

4.5 / 5

One of the most affordable backlink platforms on the French market: links written and published from €7 in five languages, a fixed price grid, a 21-day indexing guarantee and free delegation for those who want to hand over everything.

Free sign-up, links from €7 excl. VAT, credit top-up from €20 excl. VAT

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Develink

4.3 / 5

The link building platform to choose when you want more than a catalogue: vetted, scored French sites, major media at a shared price thanks to co-citation, and a team able to run the whole campaign.

Free sign-up, pay-as-you-go links, around €80 for an average site, co-citation around €500 excl. VAT

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SEMjuice

4.5 / 5

Links in tailor-made articles, on French-language sites scored every month, from €50 excl. VAT: the go-to platform to delegate your link building on the French-speaking market with consistent quality, seen from the inside on the publisher side.

€50 to €550 excl. VAT per link, writing included

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Linkavista

4.7 / 5

The cheapest link marketplace on the French market, on both sides: links from €1, often published within a day, sites in over 40 countries and one of the lowest publisher commissions. Ideal for anyone who knows how to pick their spots.

Free sign-up, links from €1 excl. VAT, credit top-up from €20 excl. VAT

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